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HallMonitor’s development began with a need to understand how facilities are actually used in practice. Over the years, the solution has been shaped by users’ challenges, needs and experiences — and by a persistent focus on security, stability and responsibility.
In many municipalities, the challenge has been the same for years: gaining a clear picture of how facilities are truly used. Booking systems show full calendars, while reality sometimes tells a different story. This makes it difficult to assess whether capacity is under pressure or whether untapped potential exists.
Jakob Lose, founder of HallMonitor and current board member, faced exactly this challenge during his time on the Culture and Leisure Committee in the Municipality of Esbjerg. Neither booking systems nor occasional manual counts provided a coherent basis for decision-making. “We lacked a tool that showed what was actually happening — not just what was recorded in the systems,” he says.
This lack of a data-based decision foundation, built on the actual use of facilities, set the direction for HallMonitor’s further development. The need to make decisions based on real data — rather than assumptions and isolated counts — became the foundation of the solution.
From the very first idea, several core principles were established that still shape development today:
From the beginning, HallMonitor has been developed around the challenges that arise in the use of municipal facilities — across multiple levels.
For everyday users of facilities, the focus is access to time slots and environments that support activity and community. For municipal staff responsible for operations and planning, the need is a reliable overview of usage and alignment between bookings and actual activity. For decision-makers, the priority is the ability to base policies and long-term choices on a solid and coherent foundation.
Although these challenges manifest differently at each level, they stem from the same core issue: the lack of a shared and accurate picture of how facilities are actually used. That is why the first prototypes were developed in close collaboration with several municipalities, ensuring the solution was shaped by real needs rather than assumptions.
Today, ongoing development continues to follow the same principle. Søren Petersen, current Product Manager at HallMonitor, works closely with municipal employees and leaders to make data easy to translate into everyday action. This may involve visualisations, analyses or reports that provide a clear overview of where adjustments are needed and where opportunities exist that are not immediately visible in daily operations.
At the same time, Søren is working to ensure that HallMonitor can be used across an even wider range of facility types — both indoor and outdoor — so the solution can provide insight wherever needs arise.
When a sensor is installed in a public space, people must feel completely confident about what it does. Security and control have therefore always been central to HallMonitor’s development — in hardware, software and data processing alike. The system is developed in compliance with GDPR and is designed to provide activity insights without collecting or processing personal data.
Peter Jørgensen, co-owner and former Product Manager, drove the development of HM4, the current software platform, and the certification as an AWS Partner. The starting point was a clear need from users: a system that is stable, easy to operate and ensures secure data handling. “The most important thing was to create a stable solution that users can feel completely safe using,” he says.
The AWS Partner certification supports this approach. It confirms that HallMonitor follows recognised standards for security and user management and that the platform is built for stable operation and high availability.
HallMonitor continues to keep development close to home. In-house developers handle all aspects that affect functionality, data processing and software. This provides full control over the system and creates the reassurance users expect when technology is placed in public and private facilities.
On the software side, the modern architecture allows the solution to expand through modules, operate reliably and adapt to new needs — without compromising security.
One of HallMonitor’s core ideas is that better decisions begin with better insight. Before considering expansion or new construction, it is crucial to understand whether existing facilities already contain unused potential. HallMonitor makes it possible to see where capacity is underused, where demand is highest and where small adjustments can create room for more users — without significantly increasing resource consumption through new buildings or facilities.
Fundamentally, this is about creating the best possible conditions for active communities and experiences. When real usage patterns are known, it becomes easier to ensure facilities benefit as many people as possible.
As Product Manager, Søren Petersen works with precisely this perspective. He translates data into analyses that clarify where efforts will have the greatest impact — in planning, prioritisation and utilisation of facilities. “When the data becomes more accessible, it becomes much easier to see where opportunities arise,” he says.
HallMonitor has undergone significant development since the first prototypes. Sensors have become more robust, the platform more flexible and the areas of application increasingly diverse. Yet the most important element has remained unchanged: the ambition to create insight, trust and better management of shared facilities.
Development remains closely aligned with the needs and challenges surrounding the use of municipal facilities — across levels. It is driven by concrete needs from those who require time and space in facilities, those who operate and plan usage in everyday practice, and those who make decisions about priorities and future development. HallMonitor is a tool designed to support — not disrupt — and to make it easier to make decisions that matter for people, finances and local communities.
That approach continues to set the direction for HallMonitor today.
Understand how HallMonitor detects activity and optimises facilities – fully anonymously and in real time.
See how HallMonitor can support you and your facilities – from sports halls to parks.
Explore insights from municipalities and facilities already using HallMonitor in their daily operations.
